Through extensive experience and specific country knowledge we support global
product teams to develop successful global launches for new products or new indications,
re-launch products or improve the performance of existing brands.

Almost all projects conducted by Research Matters include the US and the five key
European markets, with with an increasing number of projects also involving Canada, as
well as Asian and South/Latin American countries. Every one of these markets is
different in terms of healthcare structure, reimbursement process, medical
practice and culture.

These differences impact on the availability and uptake of different products, and
understanding country-specific differences is key to making the right decision
in each market.

Our experience and in-house language skills (English, French, German, Italian, Spanish,
Dutch, Russian and Turkish) help us work more effectively, and this ultimately helps our
clients get the most from the research.

Now part of the GfK group.

In 2005, Research Matters joined the GfK group, one of the world’s leading market
research companies. The GfK group was established more than 70 years ago as
Germany’s first market research institute. The group now has more than 120
subsidiaries, offices and participations and approximately 7500 employees in more
than 60 countries.

Although Research Matters continues to directly manage and deliver personalized
services, we now have access to state-of-the-art GfK/ NOP methodologies and
resources for our projects (including consumer methodologies). Depending on the
project scope, experts from other group companies can be called in to advise on or
manage specific methodologies.

Click here to view Profiles of the Research Matters Team