Depending upon the business decisions required by our clients, Research Matters
candesign the appropriate research instrument using state-of-the-art methodologies
(e.g. conjoint analysis-based models, enabling and projective techniques, war games).

Research can be conducted by face-to-face in-depht interviewing, focus groups,
telephone interviews or using the internet.

In addition to the wide range of GfK methodologies, Research Matters has developed
a range of specific tools to help meet our clients’ needs.
These include: Tracking Matters (tracking of brand performance), the Breast
Cancer Treatment Tracker, the Colorectal Cancer Treatment Tracker and the
Non-Small Cell Lung Cancer Treatment Tracker (annual multi-client studies).

In addition, Research Matters owns specialist panels (including the Oncopanel),
which enable quick access to specialists for short 'omnibus' - type questions.

We have access to a wide range of healthcare professionals in all the major
markets - Key Opinion Leaders, hospital physicians, surgeons, primary care
physicians/general practitioners, nurses, pharmacists, lab directors – as well as
patient groups, patients and health care payers, allowing us to target our research
to the appropriate constituent groups. Our years of experience and personal
contacts within each country enable us to access the right respondents and offer
fast turnaround, as well as consistency, comparability and interpretation of data
across countries.

Rigor in data collection and quality control - We operate rigorous quality control
at all stages of the research process, with a hands-on approach to the interviewing,
coding of every questionnaire, by our permanent staff and by medically trained
part time employees.